Simbe Hires Former Meta Exec as VP of Client Success

Simbe, a specialist in physical AI and shelf intelligence, has announced the appointment of Claudia Molina as its new Vice President of Client Success. Molina joins Simbe after leadership roles at Meta, JPMorgan, and American Express, where she led customer strategy, operational transformation, and enterprise growth initiatives.

At Simbe, Molina will guide executive customer relationships, long-term success strategies, and transformation programs. Simbe's CEO and Co-Founder Brad Bogolea says that physical AI offers a new operating layer for retail, enabling retailers to orchestrate actions across channels with real-time ground truth of the store.

Molina's appointment comes alongside two other key roles: Caitlin Allen as Senior Vice President of Marketing at Simbe, and Benjamin Bond as Senior Vice President of Strategy & Client Success at Food Marketing Institute (FMI).