Similarweb Unveils AI Ads Dataset to Unlock Transparency on Conversational Platforms

Similarweb has announced its newest Ad Intelligence data set, AI Ads, which provides advertisers with visibility into AI ads on popular conversational platforms. This move fills a gap in the market as most major ad channels have a public transparency layer, but ChatGPT and Google's AI Mode and AI Overview did not.

According to Similarweb, 26% of ChatGPT responses already carry sponsored ads, while nearly 30% of ad-eligible Google AI Mode queries show ads. Over 40% of Google searches now trigger an AI Overview, which often includes ads.

The AI Ads dataset is drawn from real user panel conversations and provides a direct look at what's winning placement on these platforms. Similarweb customers can see a competitive analysis of ads on ChatGPT, Google AI Mode & Google AI Overview worldwide and for specific markets.