Social Media Marketing Sophistication Drives The Social Lights' Creative Hires

The Social Lights, a woman-owned social-first agency, has announced the appointment of Dave Bullen as its Vice President of Creative. This strategic hire comes from MONO, where Bullen spent 16 years, most recently as Group Creative Director. He brings over two decades of experience in developing award-winning campaigns for notable brands such as Google, Apple, Harley-Davidson, and Alfa Romeo.

Bullen's extensive background in art direction has equipped him to lead the agency's creative efforts across its entire client roster. His expertise will be crucial in helping brands refine their creative point of view and leverage social media opportunities effectively.

The Social Lights' President and Chief Growth Officer, Stephanie Schafer, emphasized that this hire reflects the increasing sophistication of social media marketing. She noted that social now demands a level of brand rigor and creative craft similar to other components of a marketing plan.