Surge Fans Revive Campaign to Bring Back Discontinued Citrus Soda

Coca-Cola revived its beloved citrus soda Surge in 2014 after a devoted fan base campaigned for its return.

The company discontinued Surge in 2003 due to disappointing sales, but fans launched the SURGE Movement on Facebook in 2011, raising funds and awareness to bring it back.

Coca-Cola executives credited the passionate community with the soda's comeback, announcing that it would be sold exclusively through Amazon as an experiment in social media marketing.

However, Surge quietly disappeared from shelves again in recent years after internal changes at Coca-Cola, prompting the SURGE Movement to relaunch their campaign and raise funds for a billboard near the company's headquarters.