Taff Takes the Helm at Merged Disney Entertainment and Consumer Products
Disney has appointed Cathleen Taff as president of its newly combined Disney Entertainment, Studios and Consumer Products team, effective October 4.
This move brings together global licensing and publishing businesses under Disney Entertainment, Studios, while Disney Experiences division will retain Disney Parks Merchandise, Disney Store, and DisneyStore.com.
Lisa Baldzicki, most recently president of Disney Consumer Products (DCP), has been promoted to executive vice president of global experience and innovation. She will work closely with each business' leadership teams to drive continued success.
Taff will continue to oversee Production Services, Franchise Management, and Theatrical Distribution for studios while adding oversight of the DCP businesses. She will also lead Disney Theatrical Group and Disney Music Group.