TBWA Colombia Names Santiago Cortés as New CEO

TBWA\(Colombia has appointed Santiago Cortés as its new CEO. This appointment marks the first step in Omnicom Advertising's plan to strengthen TBWA Colombia and enter a new phase of growth. Cortés returns to his home country after an extensive international career spanning over two decades.

During this time, he led multicultural teams, agency operations, and integrated strategies for global brands, combining creativity with effectiveness and business growth. His most recent role was as chief commerce and growth officer at VML Mexico, where he led the integration of commerce, creative, and shopper marketing capabilities.

Cortés has also worked closely with The Coca-Cola Company across several markets, including Latin America, the United States, and Japan. José, president of Omnicom Advertising LATAM, expressed excitement about Cortés' return to Colombia, citing his global perspective and deep understanding of the country and its industry.

Cortés will lead TBWA Colombia's next chapter, focusing on developing local talent, strengthening relationships with clients, and accelerating business growth. His appointment reflects the agency's ambition for TBWA Colombia and the importance of this market to their network.