Ternus' Apple Event: Can Foldable iPhone Spark New Era of Innovation?

Apple's highly anticipated product event is taking place today, marking the first major device lineup since John Ternus took over as CEO. Tech enthusiasts and Wall Street are eagerly tuning in to see what innovations Apple will unveil under Ternus' leadership.

The event is expected to follow a similar format to past years, with a 90-minute presentation introducing new devices such as the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and iPhone 18 Pro/Pro Max. However, the most significant announcement will be the release of Apple's first foldable iPhone, which has been in development for almost a decade.

According to Morgan Stanley, the foldable iPhone is expected to generate around $14B in revenue, accounting for 16% of total December quarter iPhone revenue. The device, priced starting at $2,000, may not deter buyers due to Apple's reputation for creating an aura of exclusivity and luxury.

Analysts are cautiously optimistic about the foldable iPhone's prospects, with some warning that the price tag could be too high for many consumers. Tangerine Tan Capital analyst believes the device could be a sales success, citing the benefits of having a larger screen without the bulkiness of a traditional phone.