Ternus Faces AI Strategy Decision with Apple Stock Price at Record High

Apple has welcomed its new CEO, John Ternus, who took over on September 1. Tim Cook's approach to AI is being credited for Apple's restraint in this area, which may be why the stock trails only Nvidia among the Magnificent 7 in YTD performance.

The author of the article is watching two key events on September 9: the release of a pricey iPhone 18 Pro / Pro Max and a new foldable model. The stock's technical breakout has pushed its price to 36x forward earnings, leaving little room for error if average selling prices disappoint or Apple expands further into AI.

The author remains neutral on Apple, waiting to see whether Ternus stays on the path set by Cook in terms of AI strategy.