Ternus Set to Unveil Apple's First Foldable iPhone at September 9 Keynote

Apple's new CEO John Ternus is set to unveil the company's first foldable iPhone at its September 9 keynote event. The event marks Ternus' first appearance in the Steve Jobs-style keynote format, previously reserved for Apple's sitting chief executive. Analysts expect a refreshed Siri AI assistant to feature alongside new hardware, including the iPhone 18 Pro and Pro Max.

The lineup is also expected to include updated Apple Watch models. Bank of America analysts have framed the keynote as a test for Ternus, saying he must show Apple's hardware strength can carry into the AI era. Woo Jin Ho, senior hardware analyst at Bloomberg Intelligence, said Apple never had to be first to win the game and that the two companies compete for different customer bases.

Ho predicts that Apple's foldable iPhone will ship around 10 million units in its first year, which is modest next to standard iPhone volumes. A Samsung mobile product management executive welcomed the added competition, saying more players in the foldable segment would help the category overall.