Ternus Takes the Stage: Apple's New iPhone Lineup Unveiled
John Ternus has taken over as Apple's CEO, replacing Tim Cook who ran the company for 15 years. This change comes at a time when Apple is expected to introduce its new iPhone lineup on September 9, including a rumored foldable phone.
The event, called Surprise and Shine, will mark Ternus' first major announcement as CEO. The new iPhones are likely to feature improved models of the Pro and Pro Max series, but the most anticipated product is the rumoured foldable iPhone, which insiders say could be called the iPhone Ultra.
Apple's stock has been rising ahead of the event, increasing by about 8% over the past month. However, experts warn that this could be a 'sell-the-news' event, where investors buy in anticipation of new products but sell once the news has broken.