Ternus Weighs Apple Overhaul: Leaner Org, Altered Product Launch
Apple CEO John Ternus is reportedly considering significant organizational changes to make the company more engineering-focused, faster, and leaner. According to a Bloomberg report, one potential change would reduce layers of middle management by eliminating roles that separate engineers from senior leadership.
The report also suggests that Apple may move away from its traditional spring and fall product-launch cycles as part of Ternus' broader overhaul. The goal is to cut costs and generate more revenue from existing products and services.
Ternus took over as CEO on September 1, 2026, succeeding Tim Cook. However, Cook remains at Apple as executive chairman. The reported restructuring is part of a wider cost-cutting push and an effort to identify additional revenue streams.