Texas Halloween Spending and Decorations Hit Record Highs
Texas businesses are making Halloween 2024 bigger than ever, both in spirit and in size. Retailers started stocking Halloween merchandise as early as July, with decorations reaching record proportions. A 12-foot animatronic nightwalker at Lowe’s costs $450, while Home Depot offers a 15-foot scarecrow for $300. Even Tractor Supply has jumped in with a 6-foot animatronic scarecrow priced at $279.
Halloween is a major economic driver for retailers, with the National Retail Federation predicting spending to hit $13.5 billion this year. This marks an increase from $13.1 billion in 2023 and $12.2 billion in 2022. Prosper Insights & Analytics reports that 74% of consumers plan to celebrate Halloween, with activities like handing out candy (61%), wearing costumes (50%), and decorating homes (42%) topping the list.
Texans are embracing the holiday early, with 49% beginning their Halloween shopping in September. This trend is likely due to retailers limiting stock to avoid overstocking. The motto “Everything is Bigger in Texas” extends to Halloween decorations, with oversized and elaborate displays now common in stores like Home Depot, Lowe’s, and HEB.
Despite the warm Texas fall, residents are getting into the Halloween spirit. From life-sized farm decorations to dog costumes, central Texas offers a wide range of festive options. The state’s enthusiasm for the holiday is evident, with decorations and spending reaching new heights.