Thai Firms Embrace Human-AI Collaboration to Drive Business Impact

Thailand's fast-growing adoption of AI has led to an increasing number of businesses struggling with the 'Transformation Paradox', where individual enthusiasm for AI outpaces organizational change.

Microsoft Thailand invited top executives from KBank and Central Pattana to share their strategies for bridging this gap at the Work Trend Index 2026 press event.

KBank, led by Dr. Tiravat Assavapokee, Executive Vice President, is treating AI as an intelligent co-worker that partners with employees to tackle complex business challenges.

The bank has established a comprehensive AI strategy across five core pillars: Business-Driven Focus, Technology & Infrastructure Readiness, Talent Development & Corporate Culture, Data Readiness, and Workflows & Governance.