UAE Businesses Rapidly Embrace AI-Powered Search

UAE businesses are rapidly embracing AI-powered search as shoppers increasingly rely on conversational assistants. According to Salesforce, 62% of UAE companies have adapted their digital content for conversational and question-based queries, while 61% have improved product content quality and the same share have increased their presence across third-party sources.

A further 58% have submitted data feeds directly to AI search platforms, while 37% have optimised product descriptions for natural-language searches and 31% monitor how their brands appear in AI-generated responses. The findings are part of Salesforce's fourth State of Commerce report.

Salesforce also found that implementing or expanding artificial intelligence is now the top priority for UAE commerce leaders, ahead of growing the customer base, adapting to changing buyer behaviour, expanding omnichannel capabilities and improving data quality.