UK Regulator Takes Aim at Google with New Search Choice Proposals
The UK's Competition and Markets Authority (CMA) has proposed new rules to give consumers more choice in their search options on Google. The proposals, which are open for consultation until October 9, would require Google to display a choice of search providers when users first set up an Android phone or open Chrome.
Users would also be prompted once a year to select a default search provider and allowed to choose from AI assistants that meet the CMA's technical and security criteria. The proposals aim to give users more control over their online search experience, particularly with the rise of AI-powered search services like ChatGPT and Perplexity.
The CMA has ordered Google to provide greater transparency on how its search rankings work as part of new rules aimed at boosting competition.
According to Sarah Cardell, Chief Executive of the CMA, 'The way people search for information online is changing. We've listened carefully to feedback and are responding quickly to the rise of AI assistants.'