US Open Partners with IBM to Introduce AI-Powered Fan Engagement Tools

The US Open tennis tournament has partnered with IBM to introduce AI-powered fan engagement tools for this year's event. The technologies, developed in partnership with the United States Tennis Association (USTA), aim to provide a more personalized experience for fans.

One of the new features is an all-new Live Updates homepage that allows fans to prioritize their favorite players and focus on the matches, insights, and stories they care about most. This feature uses advanced limb-tracking technology developed with IBM Bob to analyze the precise mechanics of every serve.

The Serve Quality metric uses 21 data points across the body and racquet, tracked 50 times per second, generating around 1.2 billion data points over the course of the tournament. The continuous stream of live data is managed by IBM Confluent, resulting in a Serve Quality score generated in near real-time.

Additionally, the Key Moments feature takes the popular live Likelihood to Win feature a step further, helping fans understand not just who's winning but why. It calculates each player's probability of victory using an AI-powered analysis of current and historical statistics, expert opinion, and match momentum.