Valser Taps into Fine Dining to Elevate Mineral Water Experience
Valser, a Swiss mineral water brand, is taking its presence in fine dining to the next level. According to Constance Courtois-Delanoë, Marketing Director Switzerland at The Coca-Cola Company, the goal is for people not just to order water with their meal, but to make it part of the story the restaurant tells.
The brand has been present in Swiss gastronomy since 1983 and has a strong focus on origin, quality, and attention to detail. Courtois-Delanoë emphasizes that being just a Swiss water brand is not enough, and that Valser needs to connect its history and origin with present-day relevance.
The company has been revamping its strategy, including a new minimalist and modern design for the bottles in 2026. However, Courtois-Delanoë stresses that the bottle alone is not enough; the brand needs an ecosystem of presence, media, partnerships, chefs, and gastronomic platforms to make it part of everyday life.