Visa Dominates Trust Index as Consumers Hesitate on GenAI Payments

Visa recently released its Trust Index for agentic commerce, which reveals that while consumers are increasingly using AI across the shopping journey, only 23% of U.S. consumers trust GenAI to handle payment transactions on their behalf.

In stark contrast, when payments brands come into consideration, confidence in agentic commerce shifts significantly. Visa emerged as the most trusted brand for AI-powered payments with 61% of respondents saying they would trust Visa to handle agentic transactions.

This significant gap between general AI trust and payment-specific trust is a crucial finding for the development of agentic commerce. As AI transforms how people discover, shop, and transact, trust will be foundational in determining adoption rates.