Visa Expands Gaming Payments Reach with AptPay Deal

Visa Inc. (V) is expanding its reach in the US iGaming payments market through a deal with AptPay, which will integrate Visa Direct into its platform.

The addition of Visa Direct Alias, currently being piloted in the United States, could simplify payouts for users by allowing them to receive funds through identifiers such as phone numbers or email addresses.

Speed and convenience are key factors in this opportunity, with faster access to winnings improving customer satisfaction and reducing friction for operators.