VML South Africa Shines with 31 Loeries Creative Week Finalists

VML South Africa is making a strong showing at the Loeries Creative Week 2026 with 31 finalist entries across four major clients and multiple categories. The agency’s work spans digital, design, film, social, radio, live experience, strategy, and craft, highlighting its creative versatility. Notable campaigns include Vaseline’s Mntana ka Gogo, which has been shortlisted in nine categories, and Standard Bank’s Fraud Gallery, recognized for its innovative use of AI and immersive experiences.

The finalist work also features Dove’s Real TLC, a campaign that combines package design with breast self-examination awareness, and The Coca-Cola Company’s Share a Poster and Returnables Spaza Missions, which reimagines brand engagement through illustrated posters and radio performances. Jarred Cinman, VML CEO, attributes the success to a renewed focus on creativity under the leadership of Theo Ferreira and Nhlanhla Ngcobo, emphasizing the agency’s commitment to culturally relevant and beautifully crafted work.

VML South Africa has praised its client partners for their trust and collaboration, noting that strong creative work requires mutual support. The agency now awaits the awards ceremony, where the finalists will compete for top honors. The breadth of the shortlist reflects VML’s growing creative culture and its ability to deliver impactful campaigns across diverse categories.