Wall Street Analysts Bullish on Amazon Stock for Next 12 Months

Despite a more than 11% drop from its all-time high on August 3, 2026, Amazon (NASDAQ: AMZN) remains a top pick for Wall Street analysts. Shyam Patil of Susquehanna reiterated a positive rating for the stock, maintaining a 12-month price target of $325, suggesting a 27.26% upside from its October 6 trading price of $255.39. Patil’s optimism stems from Amazon’s strong momentum in full-funnel advertising, including sponsored search, AI shopping, and Demand-Side Platform integration, which he believes will drive growth.

Patil also highlighted Amazon’s robust consumer resilience heading into the holiday season, supported by strong participation in Prime Big Deal Days and anticipated spending during Cyber Week. While he acknowledged minor macroeconomic risks like elevated gas prices and consumer health concerns, he remains confident in Amazon’s ability to benefit from the AI boom and end-of-year festivities.

Other analysts share Patil’s bullish outlook. Ivan Feinseth of Tigress Financial reiterated a ‘Buy’ rating for AMZN and raised his 12-month price target to $385 from $315. Among 42 Wall Street analysts surveyed by TipRanks over the past three months, the average price target for Amazon stands at $333.18.

Over the past year, Amazon stock has gained 15.15%, boosting its market capitalization to $2.7 trillion. Analysts expect the stock to surge to a new all-time high over the next 12 months, potentially outperforming its past year’s performance.