Walmart Shines with New 'Shop to Light' Feature on Mobile App
Walmart (WMT) shares have been on the rise after the retail giant unveiled its new 'Shop to Light' feature on its mobile app. The technology uses digital shelf labels with built-in LEDs to help customers find specific products in stores more easily.
The feature, which is now live in Walmart's stores, aims to make shopping simpler and faster for customers. According to the company, it can be particularly helpful when searching for items that are buried among similar products or when associates need to identify where an item belongs on a shelf.
Walmart emphasized that the technology does not collect information about customers and does not use AI to personalize prices. The digital shelf labels display approved prices, which are typically made outside of shopping hours, and do not change prices independently.