Walmart Tries On Trendy Style with New Scenario Brand

Walmart is launching its new Scenario brand this week in an effort to attract younger consumers and regain ground from Amazon.

The affordable clothing line includes items costing under $25, which aligns with Walmart's focus on discount shoppers.

This move comes after the company shifted its strategy over the past decade from selling lower-priced items to stocking higher-cost apparel to appeal to customers who also shop at chains like Gap.

According to internal documents, in the last five years, more of the money Walmart customers spend on clothing is for items priced at $25 or higher.