Weight Watchers Teams Up with Google Health for Employer-Sponsored Weight Management
Weight Watchers has partnered with Google Health Enterprise to provide select employer-sponsored weight health programs with access to Fitbit Air and Google Health Premium. Eligible members can connect their Fitbit Air to their Weight Watchers account after completing required activity and duration milestones.
The collaboration aims to enhance engagement and outcomes in weight health programs by providing a more connected experience that allows members to track daily behaviors, such as activity, sleep, and health signals. This comprehensive tracking helps reinforce long-term behavior change and can lead to better weight management results.
In a clinical trial of the Weight Watchers program, participants who consistently tracked their food lost four times more weight than those who tracked fewer days per week. Adding a Fitbit to a health program increases activity by an average of 950 more steps per day.