Welnox Partners with P&G to Bring Vicks VapoRub to Pakistan
Welnox, a company within the Martin Dow Group, has partnered with Procter & Gamble (P&G) to bring Vicks VapoRub to Pakistani consumers. This licensing deal is expected to become available in pharmacies across the country in the coming weeks.
Vicks VapoRub, with its 125-year heritage, is a trusted brand that provides relief from common cold symptoms such as nasal congestion and cough. The product's long history has established it as a staple in family care routines.
Anwar Zaman, CEO of Welnox, sees significant potential for growth in Pakistan and believes Vicks VapoRub will be a natural fit with their vision to build a strong consumer-centric healthcare portfolio.