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WPP Passes on Coca-Cola Media Account as Omnicom and Dentsu Gear Up for Battle

Guavy AI Editorial Team
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WPP has announced that it will not be competing for Coca-Cola's North America media account. The decision comes as two major holding companies, Omnicom and Dentsu, are expected to take part in the contest.

The news was reported by Campaign Live, which cited sources stating that WPP had made a strategic choice not to pursue the business.

Omnicom and Dentsu are set to face off against each other for the account, with both companies having expressed interest in acquiring the lucrative contract.

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