WPP Poised to Retain Coca-Cola Media Mandate Amid Industry Shake-Up

WPP, the London-based advertising and marketing services group, is poised to retain Coca-Cola's global media, data, and technology account. This comes after trade press reports indicated that WPP is on course to keep the coveted mandate.

The account, which was first won by WPP several years ago, represents one of the largest in global advertising. Retaining it would ease concerns about client attrition that have dogged the group and provide a significant revenue stream.

WPP shares have recovered from summer lows but remain volatile as investors weigh restructuring efforts against a tough market for traditional agency services.