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WPP Wins Coca-Cola's International Media Account; Mastercard Appoints New Global Partner
Coca-Cola is set to announce its international media, data, and tech account win for WPP, which has been under review by Mediasense. The account covers international markets excluding North America, Japan, and Korea, where Dentsu handles the business.
In a separate development, Mastercard has appointed We. Communications as its global communications partner after a six-month competitive review. This marks the end of Ketchum's relationship with Mastercard, which began in 2012.
VinFast India has chosen Boomerang Collaborations to drive its communications mandate in collaboration with Velocity Fintrust. The focus will be on strengthening brand visibility and establishing a presence for VinFast in the Indian market.