WSU Showcases Research and Spirit in New Commercial
Washington State University (WSU) showcased its research accomplishments and university spirit in a new commercial that aired during this year's Boeing Apple Cup on September 6, 2026.
The 30-second spot highlights WSU's work across the state, including climate-resilient apples, contributions to the wine industry, and renewable fuels. It also invites viewers to join the Cougar family.
Members of the University Marketing and Communication team collaborated with an external production company to develop the commercial. The team scouted locations throughout the state and connected with WSU students, faculty, and staff who contributed to its work systemwide.
'When you have a project like this, everyone is eager to jump in and help, and that cooperation is essential to creating an outstanding final product,' said Jackson Price, UMC's creative director.
The commercial will air on broadcast stations and streaming platforms. For those who missed it, the full video is available online.