WWE, Disney Teaming Up for Family-Friendly Events in 2027
The Walt Disney Company and WWE have been collaborating on special events since last year's streaming partnership with ESPN, which saw WWE enter into the agreement.
TKO COO Mark Shapiro shared his enthusiasm for potential future collaborations at the Goldman Sachs Conference, stating that 'WWE is a different audience than the UFC' and emphasizing their focus on family-friendly content.
'When it comes to going after families, that's our audience, and I think advertisers are starting to see that,' Shapiro said. He expressed his excitement for 2027, when he believes WWE and Disney could expand their partnership with 'some special events around Disney and WWE' bringing the two audiences together.