Xbox Ad Breaks: Microsoft Eyes Revenue Boost Through Targeted Gaming Ads

Microsoft has filed for a patent to develop an ad-supported video game service, where users can continue playing their games after interruptions from ads in exchange for 'credits'.

The patent application, dated September 3, suggests that the company is considering monetizing its Xbox platform through targeted advertising.

This move could potentially disrupt the gaming industry's traditional revenue streams and create new opportunities for advertisers to reach consumers.