Zen Media Develops Framework for Google's Preferred Sources Feature

Google's Preferred Sources feature allows users to select websites they trust and want to see more of in their search results. Zen Media, an AI visibility agency, has developed a three-part framework for using this feature: domain eligibility, consistent publishing, and citable content.

Zen Media implemented the Google Preferred Sources button on its own properties and found that it requires a small implementation, but the underlying work of creating strong, useful content is essential. The company's CEO, Sarah Evans, emphasizes that adding the button does not guarantee visibility on its own.

The feature focuses on three key actions: confirming domain eligibility, maintaining consistent publishing, and creating citable content that answers users' questions. This framework helps publishers understand how to use the Preferred Sources feature effectively and increase their chances of appearing in Top Stories for relevant searches.