The price of gold as of October 14, 2026, stood at $4,095.81 per ounce at 9:00 a.m. ET, a slight dip from Tuesday's price of $4,179.27. Gold remains a sought-after safe-haven asset, attracting investors during economic and political instability due to its reliable store of value and hedge against inflation.
Investors can add gold to their portfolios through various methods, including buying physical gold bullion or coins. Popular dealers like APMEX and JM Bullion offer a wide range of products, while retailers such as Costco and Walmart also provide options. However, storing physical gold securely and converting it to cash can be challenging.
Another option is opening a gold IRA, which allows investors to buy gold from an IRS-approved refinery while benefiting from tax advantages. Companies like Birch Gold Group and Goldco offer gold IRAs with varying fees and benefits, but these accounts do not earn dividends or interest, and fees can impact potential growth.
For those preferring a simpler approach, gold ETFs track the price of gold and can be purchased through investment platforms like Fidelity and Schwab. These ETFs either directly invest in bullion or in shares of mining companies, providing an easy way to diversify a portfolio with precious metals.