Saudi Oil Sustainability Programme Wins Two Vega Digital Awards

The Saudi Oil Sustainability Programme (OSP) has made a significant impact in promoting awareness about the importance of oil in everyday life. The programme's 'We Know Its Worth' campaign, launched to mark Saudi Arabia's 95th National Day, won two international Vega Digital Awards.

The campaign featured an interactive virtual experience that demonstrated how oil is used in various products and items, generating strong public engagement and raising awareness about oil's diverse applications.

The OSP received a Gold Award in the Education and Learning category and a Platinum Award for Best Use of VR, recognizing its creative approach, innovative experience design, and effective use of advanced technology to communicate awareness messages.