UAE Startup Offers Free Home Gold Valuations

SellYourGold.ae, a new startup in the UAE, is offering free home gold valuations to residents. The service allows customers to receive an estimated offer before booking a visit from one of the company's buyers.

The final offer is determined after the jewellery is weighed and tested in person using certified equipment. The buyer will provide a live spot gold rate as the starting point for the valuation, and each piece is weighed and tested individually to establish its karat purity before an offer is calculated.

The company applies a buying deduction, which it explains clearly before the customer agrees to a sale. If the customer decides not to sell, they can ask questions or decline to proceed without any obligation.

SellYourGold.ae plans to open its first physical store in Dubai and eventually establish a network across the UAE. The company's founders, Rishi Vaya and Jash Vaya, said their priority for the first year is to build customer confidence and establish a foundation for the business.