Westside Concepts' Whiskey Passport Promotes Bourbon Sampling and Cross-Restaurant Exploration

Westside Concepts is launching its Whiskey Passport program in celebration of National Bourbon Heritage Month. The program allows customers to sample new whiskeys and explore different concepts within the restaurant group.

Throughout September, customers can pick up a passport at participating Westside Concepts restaurants and collect stamps by purchasing featured whiskey selections at discounted prices. The promotion includes Haymaker, Copper & Sage, Four Corners Taphouse, and other locations in the Valley.

The idea for the Whiskey Passport grew from Westside Concepts' emphasis on bourbon, particularly at Haymaker, which has been nominated as one of the top 100 bourbon bars in the country. 'We've always had a large bourbon list at all of our locations,' said Joey Lucidi, owner of Westside Concepts.

The lineup for the Whiskey Passport balances familiar favorites with lesser-known brands, including Blanton's, E.H. Taylor, and Pappy Van Winkle. While quantities of allocated bottles like Pappy Van Winkle are limited, Westside Concepts' purchasing volume helps it obtain these sought-after bottles at a lower price point.

Participants can earn increasingly valuable rewards as they accumulate stamps, with the highest level, Master Distiller, requiring 20 visits in 30 days and coming with a $100 gift card and a custom Westside Concepts decanter set.