33 Million Americans Plan to Buy Crypto in 2026

Over 33 million Americans who do not currently own cryptocurrency plan to buy it in 2026, according to new research from the National Cryptocurrency Association (NCA) and The Harris Poll. This potential cohort represents a significant shift in the demographics of crypto adopters, with a median age of 42, compared to 38 for current holders. Women, people of color, and lower-income households are also more represented among prospective buyers, suggesting the market is expanding beyond early adopters.

The report highlights that trust in traditional financial institutions may be key to driving adoption. Only 12% of non-holders believe the traditional financial system does not work for them, while 36% would be more likely to buy crypto if offered through a trusted institution like a bank or payment app. Financial advisers could play a crucial role, with 76% of their clients saying a recommendation would make them more likely to learn about crypto.

However, understanding remains a major barrier. Nearly half of non-holders cite lack of understanding as a primary reason for not owning crypto, with 59% finding the technology difficult to comprehend. Easier-to-understand information, better protection against scams, and availability through trusted financial institutions were identified as key factors that could boost confidence.

The NCA estimates that 67 million U.S. adults now own crypto, up by 12 million in a year. Existing holders are already using crypto for practical purposes like sending money and purchasing goods, indicating that prospective buyers may follow similar trends. The report cautions that stated intent to buy is not a guarantee of adoption, as prices, regulations, and consumer preferences can change.