Amaze Holdings to Acquire BullionFX's Assets for $155 Million

Amaze Holdings has entered into a binding Letter of Intent to acquire BullionFX's assets, including its core platform Alchemy. The acquisition is valued at approximately $155 million in stock and marks a significant expansion for Amaze beyond creator commerce into gold-backed digital-asset infrastructure.

The BullionFX Assets comprise the technology, infrastructure, and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. This includes a retail and institutional platform designed for the stablecoin industry, with compliance-focused architecture supporting gold-linked payments, yield, lending, and borrowing.

Alchemy's Ethereum-based Layer 2 network provides gold-based infrastructure spanning gold as a currency, gold-collateralized USD products, and gold-backed financial products. The platform also features proprietary yield engines designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets.