Avalanche-Powered Tickets Coming to Premier League Stadiums

Sports Illustrated Tickets is expanding its blockchain-powered ticketing system to English football's Premier League. The company has partnered with Aston Villa and Tottenham Hotspur for long-term deals, which include branding and fan experience enhancements.

Aston Villa signed a 12-year partnership in May 2026, with the deal starting from the 2026-27 season. The agreement includes naming rights for the Sports Illustrated Warehouse at Villa Park, a 3,500-capacity venue adjacent to the stadium.

Tottenham Hotspur has also secured a similar 12-year agreement, set to begin in 2025. Both partnerships focus on branding and fan experience enhancements rather than immediate primary ticketing takeovers.

The technology underpinning SI Tickets' onchain ambitions is its Box Office platform, which runs on the Avalanche blockchain. The platform already supports hundreds of venues and events globally, but its flagship deployment is happening stateside first.