Balchunas Sees Bitcoin ETFs Surpassing Gold Assets by Triple

Bitcoin ETFs are poised to surpass gold assets in terms of value, according to Eric Balchunas, a Bloomberg Senior ETF Analyst. Speaking on September 17, 2026, he cited three key factors: younger investor demographics, maturing volatility correlations, and superior wholesaler firepower compared to gold ETFs.

Balchunas noted that over the past six months, Bitcoin has attracted significant institutional investment, with dozens of wholesalers educating advisors on ETF structures. This trend suggests a growing interest in crypto among traditional investors.

The current price action on the 4h chart shows Bitcoin at $76,994.46 within Bollinger Bands, with upper resistance at $77,758.56 and lower support at $75,254.97. The EMA50 at $77,130.54 acts as immediate resistance, while the EMA200 at $74,582.2 provides a longer-term floor.

This setup informs near-term price prediction models used by macro desks to track ETF inflows versus potential crypto market crashes. Balchunas' prediction of Bitcoin ETFs tripling gold assets in value is based on these trends and factors.