Binance Buys $100M Stake in Circle, Promises to Boost USDC
Binance has invested $100 million in Circle Internet Group through a private placement of shares. The deal includes a five-year commercial agreement that will pay Binance to promote USDC, a stablecoin issued by Circle, across its platform.
Under the terms of the agreement, Circle will pay Binance monthly incentives tied to qualifying USDC balances. In return, Binance will carry out promotional activities tied to the stablecoin.
The new partnership replaces earlier agreements between Circle and Binance from November 2024 to August 2025. The companies have been expanding their relationship since announcing a strategic USDC partnership in December 2024.