Binance Launches Unified Multi-Asset Platform for 3 Billion Users

Binance has rolled out its multi-asset 'super-app' platform, aiming to reach up to 3 billion users globally by providing unified access to both traditional and digital assets.

The expansion includes direct trading of over 7,000 U.S.-listed stocks and ETFs in addition to hundreds of crypto assets, all accessible through one account. Users can now trade fractional shares from $5 with zero commissions.

The introduction of tokenized equities ('bStocks') on the BNB Chain allows for 24/7 on-chain trading and participation in decentralized finance applications. Regulatory and operational partnerships are underpinning this offering, including broker-dealer Nest Trading and custody via Alpaca.