Bitget Kicks Off Universal Cup with 250,000 USDT Prize Pool

Crypto exchange Bitget has launched the Universal Cup, a football-themed contest that offers a 250,000 USDT prize pool through an interactive penalty-shootout game. The tournament runs from June 11 through July 19, 2026, and players can pick from 48 countries to take penalty shots at moving targets that represent crypto, stocks, and CFDs. Individual scores feed national rankings on a live global leaderboard.

The contest, which encourages spectators to become competitors, is built around the slogan 'Don't Just Watch. Rule the Game.' Players represent nations, climb the rankings, and switch countries to keep playing after elimination. The 250,000 USDT pool pays out through daily rewards, leaderboard rankings, lucky draws, and championship prizes, plus extra prizes for the winning nation's members.

'For years, sports fans have been some of the most passionate audiences in the world, but mostly as spectators,' said Gracy Chen, CEO of Bitget. 'Crypto changes that dynamic by making participation part of the experience.' The campaign also serves as an introduction to the company's Universal Exchange ecosystem.