Blockchain Taps Adclear for Automated Compliance Checks in UK

Blockchain has partnered with Adclear to automate compliance checks on its UK marketing output. The move comes after Blockchain secured registration with the Financial Conduct Authority (FCA), allowing it to offer custody and brokerage services in the UK.

The partnership will integrate Adclear's system into Blockchain's existing approval process for website content, social media posts, marketing materials, and advertising. This will check whether promotional content meets UK financial promotions rules before publication.

Adclear's platform screens content in real-time and flags potential issues in copy, creative material, and required disclosures. The partnership covers marketing for Blockchain's Crypto Wallet, Brokerage, and Explorer products in the UK.

Blockchain has processed over $1.2 trillion in transactions and serves more than 90 million wallets globally. James Madison, Chief Marketing Officer at Blockchain, noted that frequent content production across multiple channels creates operational pressure, which Adclear's system will help alleviate.