Coinbase Global is expanding its stablecoin distribution through a new partnership with Samsung, which will bring USD Coin (USDC) to Samsung Wallet users in the United States. The service is set to launch in the last week of October 2026, with USDC as the default stablecoin. Coinbase will provide subcustody through Coinbase Prime, supported by licensed infrastructure partner Bastion.
The deal aims to leverage Samsung’s extensive consumer reach to introduce USDC to a broader audience beyond Coinbase’s existing crypto customer base. By integrating stablecoins into a widely used digital wallet, the partnership could drive adoption for payments and cross-border transfers, strengthening Coinbase’s position in the digital payments ecosystem.
The timing aligns with growing demand for USDC. In the second quarter of 2026, average USDC balances held in Coinbase products reached a record $20 billion, marking a 44% year-over-year increase. At the end of the quarter, more than 30% of circulating USDC was held in Coinbase products. Wider adoption could open new opportunities in custody, payments, and other stablecoin-related services, potentially boosting activity on Base, Coinbase’s Layer-2 blockchain network.
However, increased adoption does not guarantee higher earnings for Coinbase. The financial impact will depend on customer activity, transaction volumes, operating costs, and revenue-sharing arrangements. If the partnership drives sustained usage, it could help Coinbase diversify revenue beyond trading fees.