Tesla has rebranded its Full Self-Driving (Supervised) (FSD) system as Assisted Driving in Europe following pushback from German regulators. The change comes after the German Federal Ministry of Transport criticized the original branding as "somewhat misleading," emphasizing that the system is not fully autonomous and requires constant driver attention.
The FSD system remains available in the U.S. under its original name, offered as a $99 per month subscription. Tesla has been actively seeking regulatory approvals across Europe, where electric vehicle sales have surged due to rising fuel costs linked to the war in Iran. The company has also seen a recovery in European sales after a previous slump.
Regulators in the Netherlands have reportedly reduced the intensity of safety tests and reviews for Tesla's technology after pressure from the company. Meanwhile, the U.S. National Highway Traffic Safety Administration is investigating whether FSD is safe for use in low-visibility conditions and whether it has contributed to traffic violations and collisions.
A California judge ruled in December 2025 that Tesla had engaged in deceptive marketing around its Autopilot and FSD systems, falsely implying they were fully automated. Tesla has countersued the California DMV to challenge this ruling. In its latest earnings report, Tesla disclosed 1.48 million "active" FSD subscriptions, though it did not specify how many were activated from free trials or other incentives.