moomoo Sees 50% Jump in Crypto Buyers Amid Broader Retail Demand

moomoo, a retail brokerage with NASDAQ-listed parent company, has seen a significant surge in crypto buyers, with a reported 50% increase. This growth reflects both new users arriving from other platforms and existing equity traders adding digital assets to their portfolios.

The most actively traded coin on the platform is Bitcoin, but other assets like ETH and SOL have gained traction with customers. According to Albi Mema, director of crypto operations at moomoo U.S., a wider product lineup and lower costs are key factors attracting users.

Mema noted that there's significant overlap between crypto and stock traders on the platform, describing a self-directed investor base that increasingly treats digital assets as part of a broader portfolio. As crypto access becomes more widespread, brokers like moomoo are competing on the quality of their surrounding experience, including data, charting, AI tools, and education.