Moomoo Sees 50% Jump in Crypto Buyers as Retail Demand Broadens

Retail brokerage moomoo has experienced a significant surge in cryptocurrency buyers, with a 50% increase in users purchasing digital assets. This uptick is attributed to both new users arriving from other exchanges and existing equity and options traders adding crypto to their portfolios.

moomoo's director of crypto operations, Albi Mema, attributes the growth to the platform's lower costs and wider product lineup, including event contracts. The most actively traded coins on moomoo include Bitcoin and BTC, but assets such as ETH and LTC have gained traction among customers.

The overlap between moomoo's crypto users and those trading stocks and options is significant, with a self-directed, multi-asset investor base increasingly treating crypto as part of a broader portfolio. As crypto access becomes more widely available, brokers are competing on the quality of the surrounding experience, including data, charting, AI tools, and education.