Reap and Priority Pass Partner to Boost Crypto Travel Benefits
Reap, a global financial technology company specializing in stablecoin-enabled infrastructure, has formed a strategic partnership with Collinson International, the owner of Priority Pass. This collaboration aims to bring premium travel benefits to the digital asset ecosystem, allowing eligible Reap cardholders access to Priority Pass’s global network of over 1,900 airport lounges and travel experiences.
The partnership enables Reap’s clients, including crypto exchanges, Web3 neobanks, private banks, and asset managers, to offer these travel perks to their customers. Priority Pass provides a range of experiences such as spa services, sleep pods, and dining options, enhancing customer value and engagement. According to Collinson International’s research, access to airport lounges is the most desirable travel benefit, with 92% of respondents in Asia Pacific agreeing that travel rewards encourage card use.
Rom Remy, SVP Commercial at Collinson International, emphasized the importance of experiential value in the evolving payments landscape. He noted that travel experiences help deepen customer engagement and build loyalty. Pablo Che Leon, Head of Customer Growth at Reap, highlighted that stablecoins are becoming everyday money, and the partnership ensures that Reap-issued cards offer the same benefits as premium traditional cards.
The collaboration extends Reap’s card issuing capabilities into lifestyle and travel benefits, connecting onchain spending to real-world experiences. This initiative aims to reward everyday card usage and strengthen customer retention, bringing the same engagement benefits seen in traditional card programs to stablecoin-linked cards.