Crypto

Ripple Brings XRP Branding to Louisville Basketball Programs

Guavy AI Editorial Team Published September 15, 2026

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XRP

Ripple has secured a multi-year partnership with Louisville Athletics to feature XRP branding on the university's men's and women's basketball programs.

The agreement will place XRP logos on Denny Crum Court, arena signage, broadcasts, and Louisville's digital channels.

Ripple will also support financial education programs for Louisville students and student-athletes, focusing on traditional and decentralized finance.

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